The Year I Said Yes Before I Knew What I Was Saying Yes To
I was twenty when I left Sweden for London. I thought I was going for a year. I didn't know I was going for the rest of my life.
Read the essay → · Personal Stories
Recent writing
The Playbook Shift: How Small Business Owners Can Save Hours a Week with AI
Hiring isn't the answer when every process lives in your head. Write the playbooks, then let AI run them — starting with the four that give you the most time back.
Read the article → · Careers
SEO, AEO and GEO: How Visibility Is Changing in the Age of AI
Search is no longer just about ranking on Google. Businesses now need to be found in answer engines and cited by AI systems. This article explains SEO, AEO, and GEO — and how to be discoverable in all three.
Read the article → · Tech & AI
The Hidden Hours: What AI Is Quietly Giving Back to Professionals
Most professionals lose around 2.5 hours every day to repetitive work they never question. This article explores where that time goes, why it's invisible, and how AI is quietly returning it.
Read the article → · Careers
What Is an AI Agent? And What It Isn't.
The term "AI agent" is being used everywhere, often incorrectly. This article explains the difference between chatbots, automation scripts, retrieval systems, and true agents.
Read the article → · Tech & AI
Everyone Else Just Discovered AI. I Never Left.
Long before AI became a business trend, Charlotte Bjuren was studying artificial intelligence, cognitive science, and neural networks. A personal essay tracing a lifetime in the field.
Read the essay → · Tech & AI